Toonz Media Group, India’s premier animation studio, has launched MyToonz, a dedicated free streaming channel now available on LG Smart TVs throughout India. The FAST channel—constructed using technology from streaming infrastructure provider Amagi—marks the animation company’s deliberate expansion into the smart TV market, with expansion plans globally over the next few years. The service will begin by targeting Southeast Asian markets including Malaysia, Singapore and the Philippines, before expanding to North America, Europe and the Middle East. Leveraging Toonz’s vast catalogue of over 25 years of animation production, MyToonz offers a carefully chosen range of family entertainment including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a major player in the booming FAST streaming sector.
A Fresh Era for Complimentary Streaming TV
The launch of MyToonz represents a significant shift in how creators of content are approaching distribution in an ever more fragmented media landscape. As conventional TV watching patterns keep declining, especially among younger audiences, ad-supported streaming platforms at no cost—known as FAST channels—have become a vital alternative for connecting with families and children. Toonz’s decision to pivot towards this model demonstrates broader industry recognition that FAST platforms provide a viable route for generating revenue from content whilst preserving accessibility. By partnering with LG Electronics, one of the world’s largest television manufacturers, Toonz has secured premium placement on millions of devices across Indian households, eliminating barriers to viewership and ensuring its programming gets to viewers without subscription barriers.
Viswanath Rao, speaking on behalf of Toonz Media Group, emphasised that the channel represents the company’s deliberate approach to shifts in how people watch content and the rise of connected TV. The collaboration between Amagi, a content distribution specialist preferred by broadcasters and operators across dozens of countries, showcases Toonz’s commitment to building infrastructure equipped to handle extensive content delivery. For LG India, the introduction of MyToonz enhances its existing free-to-air channel portfolio, solidifying the manufacturer’s standing as a source of premium content free of subscription fees. This collaboration illustrates how traditional content producers and equipment producers are increasingly working together to build audience share in the FAST ecosystem.
- MyToonz builds on 25 years of animation expertise and production experience
- Service covers internationally developed properties and Indian programming
- Toonz generates more than 10,000 minutes of programming each year in Thiruvananthapuram
- FAST model removes subscription requirements whilst supporting advertising-based revenue models
Drawing on Three Decades of Animation Excellence
MyToonz’s debut is supported by Toonz Media Group’s impressive history in animation production, spanning over two decades of creative innovation at its Thiruvananthapuram base in Kerala. The studio’s substantial production—in excess of 10,000 minutes of original content each year—establishes it as one of India’s premier animation studios. This existing framework and creative pedigree give MyToonz with a considerable market advantage, guaranteeing the channel launches with a handpicked portfolio of programming rather than relying on sparse or generic content offerings.
The scope of Toonz’s content collection allows MyToonz to address diverse audience needs and age groups within the kids’ entertainment segment. Rather than starting with limited programming, the channel benefits from decades of built-up IP assets and production expertise. This platform enables Toonz to fill MyToonz with quality content across multiple genres from launch, whilst at the same time developing new material to keep the service fresh and compelling for viewers. The organisation’s track record to manage major production undertakings reinforces its ability to support the FAST channel for the foreseeable future.
A Broad Content Library
MyToonz’s content portfolio demonstrates Toonz’s dual focus on both worldwide produced properties and uniquely Indian storytelling heritage. The channel offers titles such as “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” covering animated versions of classical Indian narratives combined with current kids’ content. This diverse combination resonates with families looking for culturally relevant material whilst sustaining exposure to worldwide known intellectual properties, presenting MyToonz as a genuinely inclusive platform.
Key Alliances Driving Global Ambitions
Toonz Media Group’s scaling plans is built around targeted alliances with proven tech and delivery networks. The partnership with Amagi, a leading infrastructure provider for FAST channels, supplies the foundational technology required for expanding MyToonz throughout various regions and platforms. Amagi’s platform is already deployed by broadcasters and streaming operators in dozens of countries, offering proven expertise in managing large-scale streaming operations. This partnership permits Toonz to prioritise content development whilst drawing on battle-tested infrastructure created to support ongoing ad-supported streaming ventures. The arrangement illustrates how production companies can accelerate global distribution by aligning with specialised technology partners rather than building proprietary systems from scratch.
The partnership with LG Electronics forms another essential pillar of MyToonz’s distribution model. By gaining placement on LG’s smart TV platform across India, Toonz gains direct access to millions of households without requiring consumers to download additional applications or purchase separate services. This built-in distribution model markedly decreases hurdles to discoverability and adoption. LG’s current range of free channels provides an mature platform where MyToonz can thrive, whilst the company benefits from LG’s hardware reach and brand credibility. As Toonz moves into Southeast Asia, Europe, North America, and the Middle East, equivalent collaborations with local smart TV producers and digital distribution services will be crucial to recreating this success across diverse markets.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Infrastructure Behind the Platform
Amagi’s technology platform forms the operational foundation of MyToonz, overseeing content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is specifically engineered to support IP-based distribution networks, which Amagi recognises as essential for creating sustainable, ad-supported streaming businesses. By adopting Amagi’s proven platform rather than building proprietary technology, Toonz can roll out MyToonz rapidly across new markets whilst ensuring consistent quality and reliability. This approach allows the company to allocate resources toward programme development and strategic partnerships rather than technical infrastructure, expediting its global expansion timeline considerably.
Revolutionising Kids’ Content Delivery
MyToonz marks a notable change in how kids’ entertainment finds its audience across India and beyond. Rather than relying solely on traditional TV schedules or paid streaming services, Toonz is utilising the ad-supported TV format to broaden availability of quality animated programming. This approach acknowledges the shifting consumption patterns of modern families, where adaptability, availability, and no-cost viewing have risen to prominence. By integrating MyToonz with LG smart TVs, the company eliminates friction points that often obstruct accessing programming, enabling kids and households to encounter compelling content without struggling through multiple platforms or payment barriers.
Viswanath Rao’s statement that “content creators must keep pace with them” emphasises Toonz’s acknowledgement of essential market evolution. The FAST channel model enables the studio to monetise its comprehensive library using advertisements whilst delivering households high-quality content at no cost. This combined revenue strategy contrasts sharply from traditional paid streaming, where gaining and keeping subscribers drive profitability. For Toonz, which generates over 10,000 minutes of content per year from its Thiruvananthapuram facility, the FAST model offers an streamlined distribution channel that expands viewer access whilst maintaining financial sustainability. The launch signals the company’s ambition to establish itself as a leader in children’s entertainment distribution rather than simply a content producer.
- FAST channels bypass subscription barriers whilst generating revenue through targeted advertising
- Direct smart TV integration delivers seamless access without requiring separate app downloads
- Ad-supported model allows Toonz to generate income from extensive content libraries efficiently
